TI(RED) of Profit Before People?

Begin your journey: Question the (RED) campaign and take action!

SCOUT BANANA asks you to consider this: are all those kitschy, convenient products you’ve bought in the past couple years really pulling their weight toward the betterment of African societies? You might be surprised…

Update: Read the recent post from Professor Easterly as he sits down for coffee with Product (RED)’s Bobby Shriver. Product (RED): from Ridicule to Dialogue

Learn on this blog entry from one of our own members, Ruth Berger from MSU, on how the (RED) campaign taps into our need to feel good about what we buy and its failure to address root causes.

Read more about an alternative approach to (RED) from Casey McCorry, a student at Michigan State University.

Start questioning the economic fundamentals of a corporation-driven, megaphilanthropic approach to aid. Read William Easterly and Laura Freschi’s essay on the finances of the (RED) campaign.